Customer service, along with protecting the environment, constitute two parameters which are closely connected to all of our products and apply to the Group’s production and marketing of high-quality petroleum products, petrochemicals and lubricants.
The Group, through its subsidiaries, is operational in Greece, Cyprus, Bulgaria, Serbia, Montenegro, and FYROM. Exports are also made to all major markets in S.E. Europe.
The Group meets the needs of all domestic customers (industry, transport, shipping, aviation, etc.) and is active in retail and wholesale sales in both domestic as well as international markets.
Apart from the sales of fuels and lubricants, through its network of petrol stations, a wide range of other services, both within and outside Greece, are provided.
The Group has a powerful commercial presence in Greece, namely via ΕΚΟ and BP.
Percentage of sales by product for each of the Group’s companies
| PRODUCTS |
ΕΚΟ |
BP |
ΕΚΟ
SERBIA
|
OKTA |
EKO
BULGARIA
|
HP
CYPRUS
|
JUGOPETROL |
| Unleaded gasoline 95 octane |
15.41% |
38.16% |
19.75% |
9.40% |
11.30% |
30.70% |
13.20% |
| Unleaded gasoline 98 octane |
|
|
6.06% |
1.60% |
|
2.30% |
3.20% |
| Unleaded gasoline 100 octane |
0.99% |
2.68% |
|
|
1.30% |
|
|
| Automotive diesel |
17.95% |
36.15% |
58.27% |
63.60% |
53.80% |
28.80% |
65.60% |
| Heating diesel |
7.44% |
18.51% |
|
5.60% |
1.0% |
8.40% |
3.90% |
| Marine fuel |
6.79% |
|
|
|
|
11.60% |
|
| Lubricants |
0.53% |
0.03% |
0.14% |
|
|
0.30% |
0.10% |
| Kerosene |
0.10% |
0.01% |
|
|
|
0.80% |
|
| Mazout (fuel oil) |
30.22% |
1.24% |
|
10.40% |
|
4.10% |
|
| Bitumen |
1.85% |
0.91% |
0.02% |
0.70% |
7.30% |
|
|
| LPG |
2.42% |
2.31% |
15.36% |
4.00% |
17.50% |
5.10% |
1.90% |
| CNG |
|
|
|
|
|
|
|
| Jet A1 |
16.30% |
|
|
4.70% |
7.70% |
7.90% |
12.00% |
| Polypropylene |
|
|
0.38% |
|
|
|
|
| Other (methane) |
|
|
|
|
1.10% |
|
|
In Greece, the Group operates a network of 1,700 petrol stations. Major axes of the Group’s focused competitiveness improvement is the optimization of operations and further increasing the value offered to the consumer, through offering innovative products and high quality services at competitive prices. The above table presents the “product mix” in 2016 in the domestic and international markets, where the Group’s subsidiaries operate.
HELLENIC PETROLEUM CYPRUS: Is a fuel marketing company that supplies the Cypriot market (consumers and businesses) with EKO’s products (fuels and lubricants). The total volume of sales is broken down as follows: Retail (through petrol stations) 61.8%, commercial and industrial customers 13.3%, LPG customers 5.1%, international customers 19.5% (marine fuel 11.6% & aviation fuel 7.9%) and lubricants 0.3%.
EKO SERBIA: Has a petrol stations network comprised of 53 petrol stations (COMO type) and one DODO type petrol station, covering 6.8% of domestic needs - which is 5% of the domestic market based on the number of petrol stations. The volume of sales is broken down into 7.15% wholesale and 92.85% retail.
OKTA: Covers approximately 69% of the domestic market (FYROM). In addition, its significant storage capacity serves as a safety mechanism for the uninterrupted supply of fuel in the markets where it operates (mainly FYROM and Kosovo and secondarily in Serbia, Montenegro and Albania). It is also a major exporter and significant employer of transportation, logistics and engineering services. The OKTA retail unit currently has 25 petrol stations, which amounts to approximately 9% of the domestic retail share, based on the total number of petrol stations in the country. OKTA’s retail market share amounts to approximately 12%, based on retail sales volumes.
EKO BULGARIA: Its service station network covers 90%, in geographical terms, of the country’s retail market, while the respective market share in wholesale is 100%. Its retail market share is 9.7% (86 petrol stations).
JUGOPETROL: Has a retail market share of 52% and, based on the number of petrol stations, a market share of 41% in Montenegro. Its service network is comprised of 40 petrol stations, 3 yacht services facilities, one light fuel depot located in Bar and two aviation fuel depots in Tivat and Podgorica.
DIAXON: Is active, primarily, in the production and marketing of polypropylene film (Biaxially Oriented Polypropylene film, or BOPP). Its products are 30% exported.
